Luxury Brand & Commercial Strategy
Over two decades building client relationships, merchandising, and commercial growth at Valentino, Dior, and Givenchy. Now advising the next generation of luxury brands.
InquireFour ways to work together.
What an emerging house is trying to build, built before at Valentino, Dior, and Givenchy.
A standing monthly rhythm with a founder. One dedicated strategy session, with working time in between. Brand positioning, merchandising direction, and the commercial roadmap. Built for brands at the earliest, self-funded stage.
Discuss an advisory rhythmWeekly involvement in the brand and commercial foundation of a launching or scaling house. Brand and client strategy, merchandising, go-to-market, commercial and retail-partnership strategy, and the organizational build behind it.
Discuss a fractional engagementHow a business treats the clients who matter most, designed and then run. VIC tiering and clienteling, the journey from a first purchase to a private appointment, and the events that carry it, from intimate dinners to full fashion shows. Built for a North American zone with the budget and the team behind it, and executed through to four annual shows in Paris. The same architecture holds anywhere high-value clients are looked after: a house, a hotel, a resort, a members club.
Discuss a client programA single dedicated working day with a founder or leadership team on one defined problem. A positioning question, a merchandising plan, a retail or wholesale strategy, a market entry plan.
Discuss an intensiveInside the houses.
Valentino USA
New York, 2006 to 2014
Three roles in eight years
Ran the company's largest annual-volume wholesale division, owning financials, bookings, budgets, and P&L, and working with the Milan merchandising team on seasonal strategy. Grew RED Valentino ready-to-wear volume 54 percent in 2013, working directly with Milan on pricing and product development for the United States and Canada. Grew Valentino accessories volume by more than 200 percent.
New York, 2017 to 2022
Four roles in six years
Led the strategic shift of long-term retail partners from a wholesale model to leased partnerships, negotiating real estate and commercial terms. Ran a cross-functional strategy spanning retail performance, market expansion, contract negotiation, visual merchandising, operations, finance, and PR. Earlier, promoted from a single region to running wholesale for all of North America, where she built the Regional Manager team and worked in Paris with the Women's Wholesale team on regional ready-to-wear and footwear assortments.
LVMH
New York, 2022 to 2025
Senior Director, Client Development & CRM, North America
Led client development and CRM strategy for the North American zone, owning the full client development budget and a dedicated team. Designed and executed high-impact client engagement events across the United States. Solely managed the planning and execution of four annual major fashion shows in Paris for high-profile clients. Built CRM initiatives around customer behavior analysis and client lifetime value.
The disciplines a house has to get right.
Zone strategy, the client development budget, and the team behind it, built around client behavior and lifetime value.
Regional ready-to-wear and footwear assortments, working directly with the Paris and Milan teams on seasonal strategy.
Long-term retail partners moved from a wholesale model to leased partnerships, with the real estate and commercial terms negotiated alongside.
Financials, bookings, budgets, and P&L across North America, including the company's largest annual-volume wholesale division.
High-impact client engagement across the United States, and four annual major fashion shows in Paris, solely managed from planning through execution.
The Regional Manager team built from the ground up, and market expansion run across retail, operations, finance, and PR.
Jillian Ray Nochimson has spent over two decades in luxury fashion leadership at Valentino, Christian Dior Couture, and Givenchy.
She has run client development and CRM for a North American zone, led merchandising and assortment strategy, moved long-term retail partners from wholesale to leased partnerships, and negotiated the terms underneath. She has built teams, opened markets, and owned the numbers.
She holds a B.A. from Boston University. She is based in South Florida and works with brands nationally and remotely. The Luxury Maven is her advisory practice.
Tell me about the brand.
Engagements begin with a conversation. Write with a little about the house, where it stands now, and what you are trying to build.